Esxence 2025: A Look Back at the Ultimate Perfume Event in Milan
The world of niche and luxury perfumery gathered once again at Esxence 2025, the premier fragrance exhibition in Milan. This highly anticipated event took place from February 19 to 22, 2025, bringing together the most prestigious perfume houses, independent creators, and industry experts for four days of scent exploration, innovation, and inspiration.
What is Esxence?

Esxence is an annual international event dedicated to artistic perfumery. Since its inception, it has provided a platform for perfumers, fragrance enthusiasts, and professionals to discover the latest trends, network, and celebrate the artistry of scent. This year, Esxence offered an immersive experience with exclusive launches, masterclasses, and panel discussions featuring some of the biggest names in the industry.
What Happened at Esxence 2025?
Exclusive Perfume Launches

Esxence once again unveiled cutting-edge fragrances before they hit the market. Attendees got a first look at the most anticipated scents of 2025 from top luxury brands and indie perfumers. The event featured groundbreaking compositions and innovative olfactory blends that set the tone for the year’s fragrance trends.
Some of the most talked-about launches included Dior’s new fragrance, Rose Celeste, a luminous floral with warm amber undertones, and Amouage’s Mystic Oud, an exotic and deep interpretation of oud with saffron and honey notes.
Indie brand Gallivant introduced Venice Nights, a scent inspired by the mystery and romance of the floating city, while Diptyque surprised attendees with Eau de Figue, a fresh and fruity take on fig essence.
Talks and Workshops with Industry Experts

Leading perfumers, brand founders, and fragrance historians shared their insights in expert-led discussions. Topics included sustainability in perfumery, the future of fragrance composition, and the evolution of scent trends. Attendees gained valuable knowledge on the direction of the perfume industry.
One of the standout sessions was a keynote by Francis Kurkdjian, who discussed the art of modern perfumery and the importance of emotion in scent creation.
Another highlight was a panel featuring Christine Nagel of Hermès, Roja Dove, and Alberto Morillas, exploring how heritage and innovation intersect in luxury perfumery.
Additionally, a hands-on workshop led by master perfumer Dominique Ropion allowed participants to create their own custom accords, providing a truly immersive experience. Leading perfumers, brand founders, and fragrance historians shared their insights in expert-led discussions.
The Rise of Sustainable and Ethical Perfumery

Sustainability remained a major focus in the fragrance world. Esxence 2025 highlighted eco-friendly ingredients, ethical sourcing, and sustainable packaging. Industry leaders discussed how brands are shifting towards more responsible perfumery practices, and several companies showcased their latest sustainable innovations.
Immersive Fragrance Experiences
This year’s exhibition featured interactive scent installations, olfactory art exhibits, and hands-on blending sessions, allowing visitors to engage with fragrance creation like never before. These experiences provided a deeper connection to the art of perfumery.
Networking and Industry Opportunities

For professionals, Esxence served as a global hub for networking. Brands, retailers, and distributors came together to explore new partnerships and business opportunities. Many collaborations and deals were initiated, strengthening the fragrance industry’s landscape.
Reflections on Esxence 2025
For perfume lovers, Esxence 2025 was an unmissable event. Whether attendees were fragrance collectors, aspiring perfumers, or industry professionals, the event offered a unique opportunity to experience the future of scent first-hand.
Esxence 2025 was more than just an exhibition—it was a celebration of olfactory artistry, creativity, and innovation. With an exciting lineup of exclusive launches, expert panels, and immersive experiences, it proved to be one of the most influential fragrance events of the year. If you attended, we’d love to hear about your experience in the comments!