Kayali Vanilla | 28: A Sweet Cult Classic with Seductive Simplicity
Kayali Vanilla | 28 is a warm, addictive vanilla fragrance that quickly became a fan favorite in the world of modern gourmand perfumes. Launched in 2018, this scent offers a rich yet wearable take on vanilla, blending sweet, musky, and slightly floral tones.

Brand
Kayali is a fragrance line co-founded by Mona Kattan under the Huda Beauty umbrella. The brand name means “my imagination” in Arabic, reflecting Kayali’s commitment to layering, self-expression, and luxurious scent creation. Since its debut, Kayali has built a loyal following, especially among younger perfume lovers and the beauty community.
Fragrance Name
The name Vanilla | 28 follows Kayali’s unique numbering system, indicating the number of formula modifications. “Vanilla” reflects the scent’s creamy, central note, while “28” nods to the iterative creation process that perfected its balance.
Collection

Vanilla | 28 belongs to the core Kayali collection, alongside:
- Elixir | 11 – Fruity floral with red apple and rose
- Musk | 12 – Soft white musk and lotus
- Citrus | 08 – Bright citrus and white florals
- Déjà Vu White Flower | 57 – Creamy white floral with patchouli
- Sweet Diamond Pink Pepper | 25 – Spicy, floral and metallic rose
- Utopia Vanilla Coco | 21 – Coconut, vanilla, and tropical warmth
- Vanilla Royale Sugared Patchouli | 64 – A deeper, more opulent vanilla variation
Kayali encourages fragrance layering, and Vanilla | 28 is often the foundation for countless personalized blends.
Description of the Scent
Vanilla | 28 opens with rich vanilla orchid and creamy tonka bean, revealing a heart of brown sugar and amber, all drying down to soft musk and patchouli. The scent is sweet but not cloying—warm, enveloping, and versatile.
The bottle is gem-shaped, featuring gold accents and amber-colored juice. It balances opulence with modern minimalism, reflecting the sweet sophistication of the scent.
Fragrance Notes
- Top Notes: Vanilla Orchid, Jasmine

- Heart Notes: Brown Sugar, Tonka Bean

- Base Notes: Amber, Musk, Amberwood, Patchouli

Olfactive Classification
Vanilla | 28 is a Warm Amber Gourmand, rich in vanilla and balsamic sweetness with musky, resinous depth.
Fragrances of the World Classification
In Michael Edwards’ system, this fragrance belongs to the Oriental family, more specifically the Soft Oriental sub-group due to its sweet, musky, and slightly floral composition.
Who Is It For?

Ideal for those who love sweet, cozy, and sensual fragrances. It appeals to people of all genders who enjoy vanilla-centric perfumes that feel intimate yet impactful. Especially popular among Gen Z and millennial scent lovers.
Occasion
- Date Nights – Warm and seductive without being overpowering
- Casual Daily Wear – Comforting and easy to wear
- Evening Events – Great for layering and creating presence
- Cooler Weather – Performs beautifully in fall and winter
Kayali Vanilla | 28 FAQ: What Readers Want to Know
Is Kayali Vanilla 28 long-lasting?
Yes—it typically lasts 6 to 8 hours, with stronger projection in cooler weather or when layered.

Is Vanilla 28 suitable for men?
Absolutely. While sweet, its musky-amber base makes it appealing across the gender spectrum.
Does it smell like food?
Not exactly. It’s sweet and warm, but more sensual than edible—think creamy skin, not cupcake.
What’s the best season to wear it?
Fall and winter are ideal, but it works for cozy evenings year-round.
Can I wear it to the office?
Yes, especially in small doses or layered with something lighter like Citrus | 08.
Best Fragrances to Layer with Kayali Vanilla | 28
Kayali Vanilla | 28 was designed with layering in mind. Some of the most loved combinations include:

- Kayali Elixir | 11 – Adds floral depth and a rich rose-fruit accord
- Kayali Musk | 12 – Brings a clean, soft skin musk undertone
- Tom Ford Oud Wood – Creates contrast with smoky woods and resin
- Maison Francis Kurkdjian Gentle Fluidity Gold – Enhances warmth and elegance with soft spice
- Byredo Gypsy Water – Adds a fresh, woody balance to the sweetness
These blends amplify different facets—floral, woody, musky, or spicy—making Vanilla | 28 incredibly versatile.
Perfumer
Created in collaboration with Gabriela Chelariu of Givaudan, a perfumer known for her balance between sweetness and sophistication.
History of the Fragrance

Vanilla | 28 was part of Kayali’s launch lineup in 2018. Its success helped define the brand’s DNA, which revolves around luxury layering and modern femininity.
Reformulations & Longevity
There have been no official reformulations, but some users report slight batch variations in sweetness and longevity. Longevity typically ranges from 6–8 hours, with excellent performance on skin and clothes.

Trivia
- Often dubbed the “vanilla layer queen” on social media
- Known for pairing perfectly with other niche or designer scents
- Continues to trend on TikTok and Instagram fragrance reels
Sustainability
Kayali has made steps toward more eco-conscious packaging, including recyclable boxes and reduced excess materials. However, full sustainability policies are still developing.
Advertising Campaign
The campaign for Vanilla | 28 leans into modern femininity and self-expression. Visuals feature Mona Kattan in soft gold lighting, highlighting themes of glow, confidence, and warmth. Social media content plays a central role, using influencer testimonials, unboxings, and layering tutorials.
Public Reception
Vanilla | 28 has been praised for its accessibility, quality, and versatility. It’s a frequent recommendation for vanilla lovers, layering fans, and perfume beginners. The fragrance maintains a loyal fan base and high ratings on platforms like Fragrantica and Sephora.
Famous Wearers

- Mona Kattan – Co-founder and face of the brand
- NikkieTutorials – Featured it in beauty videos
- Jackie Aina – Worn and recommended on her YouTube and TikTok
- Fragrance reviewers like Jeremy Fragrance and Glamzillaxo also regularly reference it
Price Range
- 10ml Travel Spray: $25 – $30
- 50ml Eau de Parfum: $85 – $95
- 100ml Eau de Parfum: $120 – $135
- Mini sets & gift editions: Vary by season
Similar Fragrances

Ariana Grande Cloud – Sweeter and airier with lactonic musk

Montale Vanilla Cake – More gourmand and dessert-like

Maison Kayali Vanilla Royale | 64 – Darker, spicier, richer vanilla

Lavanila Pure Vanilla – Clean and cozy vanilla skin scent

Nishane Ani – More complex, with citrus and woody spice
Kayali Vanilla | 28 remains a standout in the world of gourmand perfumery. With its balance of warmth, sweetness, and versatility, it appeals to a wide range of fragrance lovers and continues to be a pillar in vanilla-based scent layering.
Do you layer Vanilla | 28 with other fragrances? Share your favorite combos below.
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