Billie Eilish Your Turn: Everything We Know So Far
The world of celebrity fragrances is about to get a new, exciting addition as Billie Eilish gears up to release her latest perfume, Your Turn. After the success of her debut fragrance Eilish (2021) and its follow-up Eilish No. 2 (2022), and and Eilish No. 3 (2023), the Grammy-winning artist is set to introduce a scent that reflects her ever-evolving creativity and signature aesthetic.
What We Know So Far
The Name and Concept
The name “Your Turn” suggests a sense of playfulness, challenge, and personal empowerment. This aligns with Billie Eilish’s bold personality and artistic themes, which often focus on transformation, self-discovery, and emotional depth. The name could imply that the fragrance is an invitation for wearers to express themselves freely.

The Bottle Design
One of the most intriguing aspects of Your Turn is its unique bottle design. Unlike her previous fragrances, which featured sculptural bottles inspired by the human form, Your Turn takes a completely different approach. The bottle resembles a large, glossy silver dice, complete with a cube-shaped cap. This playful yet stylish design enhances the theme of unpredictability and taking chances—just like rolling the dice.
What We Don’t Know Yet

Fragrance Composition (Still a Mystery!)
Billie Eilish’s first two fragrances were warm, sensual, and sweet, featuring dominant notes of vanilla, cocoa, and woody accords. While the exact notes of Your Turn remain undisclosed, fans speculate that it may either:
- Continue the gourmand theme of her previous scents (perhaps with a unique twist).
- Explore a fresh, musky, or floral direction to showcase a different side of Billie’s persona.
As of now, no official confirmation has been provided regarding its olfactive family or key fragrance notes.
Expected Release Date
Billie Eilish has not yet announced an exact launch date for Your Turn, but industry insiders expect the fragrance to hit stores sometime in 2025. Given the artist’s meticulous attention to detail, the release is likely to be accompanied by a major promotional campaign.

The Advertising Campaign
Though details about the campaign are still limited, Billie Eilish has always been deeply involved in the creative direction of her projects. Fans can anticipate:
- Dark, cinematic visuals that match her signature aesthetic.
- A campaign that embraces themes of mystery, empowerment, and self-expression.
- A possible tie-in with her new music, as she has previously intertwined her artistic projects.

Pricing and Availability
While pricing details are still under wraps, we can expect Your Turn to fall within the same price range as Eilish’s previous fragrances:
- 30ml: $50 – $70
- 50ml: $80 – $100
- 100ml: $120 – $150
Availability will likely include major retailers like Ulta, Sephora, and online fragrance stores.
With Your Turn, Billie Eilish is poised to bring another bold, artistic, and personal fragrance to the market. Whether it will continue her warm gourmand legacy or take a completely new olfactory direction, fans are eagerly awaiting more details.
What do you think Your Turn will smell like? Will Billie stick to her signature sweet, warm notes, or surprise us with something completely different? And what are your thoughts on the dice-shaped bottle—does it match her artistic vision? Let me know in the comments! 🔥💬