Le Labo Santal 33: A Modern Classic or an Overhyped Trend?
Le Labo Santal 33 is an iconic fragrance that has gained worldwide recognition. Originally intended as a niche fragrance, it quickly transcended its boutique origins to become a mainstream sensation. Known for its woody, spicy, and leathery character, it embodies a unique blend of rugged elegance and modern minimalism.
Brand
Le Labo is a New York-based perfume brand founded in 2006 by Fabrice Penot and Eddie Roschi. The brand takes an artisanal approach to fragrance creation, emphasizing craftsmanship and authenticity. Each scent is hand-blended at Le Labo boutiques worldwide, allowing for a personalized experience. Their commitment to sustainability and high-quality raw materials has earned them a dedicated following among fragrance enthusiasts.
Fragrance Name
The name “Santal 33” refers to its primary ingredient—sandalwood (santal)—and the number 33, which signifies the number of ingredients used in its composition.
The bottle itself is minimalist and industrial, reflecting Le Labo’s philosophy of understated elegance. The clear glass bottle is paired with a simple black-and-white label, which can be customized with a name or message upon purchase, making each bottle feel unique and personal.
Versions
Currently, Santal 33 is available as an Eau de Parfum (EDP). Additionally, Le Labo has expanded the line with complementary scented products, including body lotion, shower gel, hair oil, and candles, allowing fans to layer the fragrance and enhance its longevity.
Description of the Scent
Santal 33 is a harmonious blend of woody and spicy notes, with accents of leather and musk. The scent is intoxicating, seductive, yet comforting, making it uniquely intriguing and sensual.
Fragrance Notes
- Top Notes: Cardamom
- Heart Notes: Iris, Violet
- Base Notes: Sandalwood, Cedarwood, Leather, Musk, Ambroxan
Olfactive Classification
Santal 33 is classified as a woody-aromatic fragrance with pronounced spicy and leathery undertones.
Fragrances of the World Classification
According to the “Fragrances of the World” system, Santal 33 falls under the Woody Spicy category.
Who is it for?
Santal 33 is a unisex fragrance designed for individuals who appreciate sophisticated, complex scent compositions. Its versatility makes it appealing to people with various styles and preferences.
Occasion
Due to its depth and complexity, Santal 33 is perfect for both everyday wear and special occasions. Its warm, woody character makes it especially suitable for cooler months, though it can be worn year-round.
Perfumer
Santal 33 was created by Frank Voelkl, a master perfumer known for his work with niche and luxury brands. His ability to craft bold yet wearable fragrances is exemplified in this composition.
History of the Fragrance
Le Labo launched Santal 33 in 2011, drawing inspiration from vintage Marlboro advertisements that portrayed the American cowboy and the concept of freedom.The goal was to capture the essence of the great outdoors, blending rugged masculinity with a contemporary edge. Initially, it was a niche favorite, but through word-of-mouth and celebrity endorsements, it evolved into a cultural phenomenon. The fragrance’s appeal transcends gender norms, making it a go-to scent for both people seeking a distinctive signature fragrance.
Advertising Campaign
Le Labo does not conduct traditional advertising campaigns. Instead, the brand relies on word-of-mouth marketing, strategic placements in luxury boutiques and hotels, and the endorsement of influential figures in fashion and entertainment. Despite avoiding conventional advertising, Santal 33 has achieved a cult-like status, with many describing it as the signature scent of New York creatives and high-end minimalists. Its distinct presence in luxury hotels and fashion editorials has only fueled its desirability.
Public Reception
Critics and users hold Santal 33 in high regard. Reviews frequently praise its distinctive composition and longevity, solidifying its status as an iconic fragrance in the world of perfumery. However, due to its immense popularity, some fragrance enthusiasts argue that it has become too mainstream, losing its original exclusivity.
Famous Wearers
Among the celebrities known to wear Santal 33 are Justin Bieber and Ryan Reynolds, as well as countless fashion industry insiders and artists.
Price Range
The price of Santal 33 depends on the bottle size and retailer. In the U.S., prices start at approximately $220 for a 50ml bottle and can go up to $320 for a 100ml bottle.
Le Labo Santal 33 is a timeless fragrance that bridges tradition and modernity. Its woody, spicy, and leathery notes create a sophisticated and captivating scent. Is Santal 33 truly a modern classic, or has its popularity diluted its originality? Have you ever worn it, and what memories does it evoke for you? Let us know in the comments!