Eilish Your Turn: Billie Eilish’s Fourth Fragrance Redefining Individuality
Billie Eilish expands her fragrance collection with Eilish Your Turn, a scent that reflects her evolving artistic vision. This fourth fragrance in her line embodies boldness, warmth, and self-expression, continuing her commitment to creating inclusive, gender-neutral fragrances. Unlike conventional celebrity fragrances, Eilish’s creations prioritize personal storytelling and emotional connection, making them deeply resonant with her audience. With Your Turn, she invites wearers to interpret the scent in their own way, embracing its unique blend of fresh, woody, and warm notes.
Brand
Eilish Fragrances, launched in 2021, reflects Billie Eilish’s passion for scent and storytelling. Inspired by her synesthesia—a condition where senses intertwine—Eilish approaches perfume as an immersive, sensory experience. The brand prioritizes creativity, inclusivity, and sustainability, crafting fragrances that cater to diverse identities. Each release embodies Eilish’s personal connection to scent, offering compositions that evoke nostalgia, warmth, and depth while breaking gender norms in perfumery.
Fragrance Name
The name “Your Turn” suggests a personal journey with scent, allowing each wearer to interpret the fragrance differently. Unlike her previous scents named numerically (Eilish, Eilish No. 2), this title introduces a more interactive and engaging approach. The phrase hints at a shared experience, reinforcing Eilish’s message of inclusivity and individuality.
Collection
“Your Turn” is the latest installment in the Eilish Fragrances collection, which previously included:
- Eilish (2021): A warm, vanilla-based scent with cocoa and musk.
- Eilish No. 2 (2023): A darker, moodier fragrance with a fresh yet earthy feel.
- Eilish No. 3 (2024): A sensual, amber-forward creation.
Each fragrance in the series explores different facets of Billie Eilish’s personality, making them distinct yet complementary. Your Turn introduces a more versatile and fresh composition while maintaining the brand’s signature depth.
Description of the Scent
Eilish Your Turn opens with vibrant notes of bergamot peel, cardamom pod, and fresh ginger, creating an invigorating first impression. The heart reveals soft peach skin, night-blooming jasmine, and coconut water, adding depth and smoothness. The base settles into a warm embrace of sandalwood, captive musks, and upcycled Sylvamber, ensuring longevity and sensuality.
The bottle design draws inspiration from a pair of metal dice Eilish discovered years ago. Featuring a translucent chrome finish, the bottle exudes futuristic elegance while staying true to Eilish’s signature minimalistic aesthetic. This design underscores the element of chance and personal interpretation, reinforcing the idea that the wearer defines the fragrance’s meaning.
Fragrance Notes
- Top Notes: Bergamot peel, cardamom pod, fresh ginger
- Heart Notes: Soft peach skin, night-blooming jasmine, coconut water
- Base Notes: Sandalwood, captive musks, upcycled Sylvamber
Olfactive Classification
This fragrance falls under the warm, woody, and fresh category, offering a balanced and modern olfactory experience.
Fragrances of the World Classification
In the “Fragrances of the World” system, “Your Turn” belongs to the Woody Fresh family, blending invigorating top notes with grounding, musky undertones.
Who Is It For?
“Your Turn” is designed for individuals of all genders who appreciate dynamic, warm, and fresh scents. It appeals to those who seek a modern, versatile fragrance that adapts to different moods and occasions.
Occasion
Ideal for daily wear, special events, and casual outings, “Your Turn” transitions effortlessly from day to night. Its fresh yet warm composition makes it perfect for all seasons.
Perfumer
Billie Eilish collaborated with DSM Firmenich principal perfumer Frank Voelkl to craft “Your Turn.” Voelkl, known for his work on Le Labo’s Santal 33 and other iconic fragrances, infused the scent with depth, complexity, and wearability.
History of the Fragrance
Billie Eilish entered the fragrance world in 2021 with the launch of Eilish, which quickly gained popularity for its warm, gourmand notes and signature bust-shaped bottle. Following its success, she introduced Eilish No. 2 in 2023, offering a darker, more sensual interpretation.
Eilish’s fragrances are notable for their inclusive, gender-neutral appeal and commitment to sustainability. Each bottle design reflects a deeply personal aesthetic, blending minimalism with emotional storytelling. With “Your Turn,” she continues to push boundaries by introducing a fresh, woody scent that complements her evolving artistic journey.
Advertising Campaign
The Eilish Your Turn campaign embraces a moody, raw, and unconventional aesthetic, perfectly reflecting Billie Eilish’s artistic style. The black-and-white imagery exudes mystery, defiance, and quiet vulnerability.
In one striking shot, Billie sits on the floor against a wall, gazing boldly into the camera. She wears a skirt, laddered tights, and black heeled sandals, her pose exuding both confidence and fragility. A bottle of Your Turn rests at her feet, subtly drawing focus to the fragrance. Another image shows her at a table, surrounded by perfume bottles, resting her chin on her arm with a detached, almost indifferent expression. In a third, she sits on the floor, her gaze heavy-lidded, wearing a black off-the-shoulder top, a skirt, and torn tights, evoking a grunge-inspired, effortlessly cool aesthetic.
The promotional video adds a surreal, vintage-inspired touch. Billie appears in a white, open-top box, first crouching in the corner, then playing with the perfume bottle, rolling on the ground, and making exaggerated expressions. The grainy, old-film effect enhances the art-house, retro atmosphere. Her outfit—a white slip dress, knitted knee-high socks, and wire-framed glasses—feels unexpected yet deliberately offbeat.
Through this campaign, Your Turn encourages self-expression, embracing imperfection, individuality, and the freedom to be unapologetically yourself.
Public Reception
Initial reactions to “Your Turn” have been overwhelmingly positive, with many praising its versatile, fresh, yet warm composition. Fans appreciate its unique balance of energy and sensuality, making it adaptable for various occasions. Some have described it as the most wearable and modern scent in Eilish’s collection.
Famous Wearers
As a new release, confirmed celebrity wearers are yet to be revealed. However, Eilish’s previous scents have been worn by various musicians, actors, and influencers, making it likely that “Your Turn” will attract a notable following.
Price Range
“Your Turn” is available in multiple sizes:
- 10ml travel size: $28
- 30ml bottle: $48
- 75ml bottle: $68
- 100ml bottle: $90
The fragrance launched exclusively on BillieEilishFragrances.com on February 6, 2025, with an expansion to Ulta Beauty and global retailers expected later in the year.
Eilish Your Turn represents a significant milestone in Billie Eilish’s fragrance journey, offering a scent that blends warmth, freshness, and modernity. With its versatile composition and innovative bottle design, the fragrance encourages wearers to embrace their own interpretation.
What do you think about “Your Turn”? Do you prefer fresh, woody scents, or do you lean toward warmer, vanilla-based compositions? Let us know in the comments!