Gucci: Bloom

Gucci Bloom: The Essence of a Flourishing Garden

Gucci Bloom is a rich, floral fragrance that captures the essence of a lush, thriving garden in full bloom. Launched in 2017, it was designed to celebrate authenticity, diversity, and self-expression. This fragrance embodies the modern Gucci woman—confident, free-spirited, and unapologetically herself.

Brand

Founded in 1921 by Guccio Gucci, Gucci is one of the world’s most iconic luxury fashion houses. Known for its high-fashion designs, bold aesthetics, and timeless elegance, the brand has become synonymous with innovation and opulence. In the realm of fragrance, Gucci has produced memorable and artistic scents, including Gucci Guilty, Gucci Flora, and Gucci Rush.

Fragrance Name

The name “Bloom” perfectly captures the floral intensity and natural elegance of this scent. It evokes the image of an enchanting, blooming garden, symbolizing growth, transformation, and femininity.

Collection

Gucci Bloom has evolved into a prestigious fragrance line, featuring multiple variations, each offering a different interpretation of the original scent:

• Gucci Bloom Eau de Parfum (2017) – The original, a lush, creamy white floral fragrance.
• Gucci Bloom Acqua di Fiori (2018) – A fresher, greener version with galbanum and cassis.
• Gucci Bloom Nettare di Fiori (2018) – A deeper, sensual take featuring rose and ginger.
• Gucci Bloom Gocce di Fiori (2019) – A lighter, dewy floral with a softer concentration.
• Gucci Bloom Profumo di Fiori (2020) – A radiant, honeyed floral fragrance with ylang-ylang and sandalwood.
• Gucci Bloom Intense (2023) – A richer, deeper interpretation with hints of patchouli and coconut essence.
• Gucci Bloom Eau de Parfum Lumière (2025) – A luminous, airy take on the classic Bloom scent, with bright citrus notes and a softened white floral heart.
• Gucci Bloom Essence (2025) – A deeper, more intense composition that enhances the sensuality of tuberose and jasmine with a touch of creamy vanilla and amber.

Each version remains true to the floral DNA of the original but introduces unique facets to suit different moods and personalities. The new 2025 additions, Lumière and Essence, further explore the versatility and depth of white florals, making the Bloom collection even more diverse and adaptable.

Description of the Scent

Gucci Bloom is a luxurious and authentic floral fragrance, blending tuberose, jasmine, and Rangoon creeper—a unique flower that changes color as it blooms. It offers a creamy, intoxicating floral bouquet, with an elegant, powdery softness in the dry-down.

The bottle design is a minimalist, vintage-inspired creation. The soft pink lacquered glass, with its clean lines and square silhouette, exudes sophistication and timeless femininity. It is adorned with a subtle black Gucci label, reinforcing the fragrance’s classic yet modern aesthetic.

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Fragrance Notes

• Top Notes: Jasmine bud
• Heart Notes: Tuberose
• Base Notes: Rangoon creeper

Olfactive Classification

The fragrance is classified as a Floral fragrance, built around a white floral heart with creamy, slightly green facets.

Fragrances of the World Classification

In the Fragrances of the World system, Gucci Bloom belongs to the Floral family, known for its natural, romantic, and feminine compositions.

Who Is It For?

Gucci Bloom is designed for individuals who appreciate bold, feminine, and luxurious floral fragrances. It is ideal for those who love white florals, classic elegance, and soft, creamy scents that leave a lasting impression.

Occasion

Gucci Bloom is a versatile fragrance, suitable for:

• Daytime wear – Elegant yet effortless for daily use.
• Romantic occasions – A dreamy, sensual floral for intimate moments.
• Spring & summer – The bright, blooming florals complement warm weather.
• Formal events – A refined scent perfect for special gatherings.

Perfumer

The scent was created by Alberto Morillas, a legendary perfumer renowned for his ability to craft memorable, elegant fragrances. His vision was to design a true-to-life floral scent, inspired by nature in full bloom.

History of the Fragrance

Gucci Bloom marked a new era for Gucci’s fragrance line, aligning with creative director Alessandro Michele’s vision of bohemian, vintage-inspired luxury. The perfume’s launch signaled a return to classic, sophisticated femininity, moving away from overly sweet or synthetic compositions.

Reformulations & Changes: While the core DNA of the fragrance remains intact, different variations have introduced new notes and interpretations.

Sustainability Efforts: Gucci has made strides in sustainable ingredient sourcing, incorporating eco-conscious floral extracts. The brand has also focused on reducing excess packaging and promoting recyclability.

Trivia: Gucci Bloom was the first Gucci fragrance launched under Alessandro Michele, setting the tone for future artistic and vintage-inspired perfume creations.

Advertising Campaign

Gucci Bloom’s advertising campaigns celebrate diversity, natural beauty, and self-expression. The campaign imagery consistently features lush floral landscapes, dreamlike storytelling, and women of different backgrounds, reinforcing the brand’s message of individuality and natural femininity.

The first Gucci Bloom campaign introduced the fragrance as a lush, floral dreamscape. Set in a fantastical garden, the campaign film featured Dakota Johnson, Petra Collins, and Hari Nef exploring a world of overgrown florals, dreamy ponds, and soft sunlight. The trio embodied Gucci’s modern vision of femininity—bold, unconventional, and deeply connected to nature. The use of Strange Effect by The Shacks added a hypnotic, whimsical touch, enhancing the ethereal, romantic mood.

Public Reception

The fragrance has been widely praised for its luxurious floral composition. Many admire its natural tuberose essence, describing it as rich, elegant, and sophisticated. It has developed a loyal following among those who prefer classic, opulent floral fragrances.

Famous Wearers

While Gucci Bloom has not had official celebrity endorsements beyond its campaign stars, it has been embraced by stylish women in fashion, film, and beauty industries, solidifying its reputation as a modern floral classic.

Price Range

• 30ml Eau de Parfum: $80 – $100
• 50ml Eau de Parfum: $110 – $130
• 100ml Eau de Parfum: $150 – $180
• Special Editions & Gift Sets: Prices vary

It is a timeless floral fragrance that captures natural elegance and femininity in its purest form. Its lush white floral composition, sophisticated bottle, and artistic vision make it a standout choice for floral fragrance lovers.

What are your thoughts on Gucci Bloom? Do you prefer the original or one of its variations? Share your thoughts in the comments!

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