Matiere Premiere – Radical Rose: The Fiercest Bloom in Modern Perfumery
Radical Rose by Matiere Premiere is an intensely natural rose fragrance that redefines floral minimalism. Launched in 2021, it showcases the brand’s commitment to raw ingredients and perfumery rooted in purity and strength. It’s a rose that’s bold, earthy, and unapologetically radiant.

Brand
Matiere Premiere, founded by Aurélien Guichard, is a French niche perfume house that puts the spotlight on single raw materials. The name means “raw material,” reflecting the brand’s mission to build compositions around one central natural ingredient, always of the highest quality.
Fragrance Name
The name Radical Rose emphasizes the fragrance’s core identity: a radical focus on rose absolute, with no distractions. It’s radical not in volume, but in its clarity, intensity, and integrity.
Collection

Radical Rose is a key piece of Matiere Premiere’s founding fragrance collection, which also includes:
- Neroli Oranger – Sparkling white floral
- Santal Austral – Creamy sandalwood with iris
- Encens Suave – Resinous, smoky incense
- Bois d’Ébène – Dry, spicy woods
- Falcon Leather – Soft suede with birch tar
- Parisian Musc – Clean musky ambrette

In 2024, Matiere Premiere launched Radical Rose Extrait de Parfum—a richer, more concentrated version that intensifies the rose and deepens the spicy-woody base. It offers longer wear and a denser, velvety texture, while staying true to the minimalist DNA of the original.
Each scent is built around a signature material. Radical Rose uses rose centifolia grown on Guichard’s own organic farm in Grasse.

Description of the Scent
Radical Rose opens with a powerful blast of rose absolute, enriched by saffron and pink pepper. Earthy patchouli and labdanum provide structure, while clean musk gives it transparency. The scent is rich, elegant, and grounded, never powdery or overly romantic.
The bottle is minimalist, cylindrical, with a heavy magnetic cap and black-and-white labeling. It reflects the fragrance’s modern purity and artistic clarity.
Fragrance Notes
- Top Notes: Saffron, Pink Pepper

- Heart Note: Rose Absolute (Grasse Centifolia)

- Base Notes: Patchouli, Labdanum, Musk

Olfactive Classification
Radical Rose is a Woody Floral fragrance, driven by pure rose with earthy and spicy undertones.
Fragrances of the World Classification
In Michael Edwards’ classification, Radical Rose belongs to the Floral family, more specifically under Dry Floral subcategory due to its woody-musky contrast.
Who Is It For?

Perfect for fragrance lovers who want a modern, grounded rose. Genderless in execution, it appeals to those who enjoy natural-smelling florals with character, especially rose enthusiasts seeking clarity over sweetness.
Occasion
- Art Openings & Creative Spaces – Makes a bold, refined statement
- Formal Wear – Sophisticated without being overpowering
- Signature Scent – Unique and recognizable
- Transitional Seasons – Rose and earthiness work well in spring and fall
Matiere Premiere Radical Rose vs. Other Iconic Rose Perfumes
Radical Rose vs Le Labo Rose 31

- Radical Rose is natural, luminous, and earthy.
- Rose 31 is darker, spicier, and muskier with cumin and woods.
Radical Rose vs Portrait of a Lady

- Radical Rose is minimalist and raw.
- Portrait of a Lady is baroque, rich, and layered with incense and fruit.
Radical Rose vs Maison Crivelli Rose Saltifolia

- Radical Rose is earthy and dry.
- Saltifolia is marine, airy, and breezy.
Matiere Premiere Radical Rose FAQ: What Readers Want to Know
Is Radical Rose suitable for men?
Yes. Its earthy base and natural rose note make it a perfect genderless option.

Does Radical Rose smell natural or synthetic?
Extremely natural—it uses organic rose absolute from Grasse and minimal synthetics.
Is it wearable year-round?
Yes. It’s fresh enough for spring and fall, and warm enough for cooler days.
How does it compare to other niche rose perfumes?
Radical Rose is cleaner and more direct, focusing on material purity.
Is Radical Rose sweet?
No. It’s dry, musky, and floral—rose with grit, not candy.
Best Fragrances to Layer with Radical Rose
Radical Rose layers beautifully with other minimalist or textured scents, allowing wearers to amplify or soften its core rose note:

- Parisian Musc (Matiere Premiere) – Adds a clean, musky softness to the earthy rose
- Santal Austral (Matiere Premiere) – Boosts the creamy warmth and introduces floral woodiness
- Maison Francis Kurkdjian Amyris Femme – Brings light citrus and soft woods, creating an elegant day scent
- Byredo Bal d’Afrique – Adds a bright, powdery fruitiness that makes Radical Rose feel more joyful
- Diptyque Tam Dao – Pairs well with sandalwood for a drier, meditative finish
Experiment with layering to create a signature blend—Radical Rose adapts elegantly without losing its identity.
Perfumer
Created by Aurélien Guichard, who is both the founder and in-house perfumer. His family has cultivated roses for generations in Grasse. With Radical Rose, he wanted to express raw beauty and modernity through a single flower.

History of the Fragrance

Radical Rose launched in 2021 with the brand’s debut. It quickly gained traction among niche enthusiasts for its unfiltered intensity and transparency of materials.
Production & Innovation
The rose used in Radical Rose is grown on Guichard’s own certified organic farm, which is rare in perfumery. This level of control ensures purity, sustainability, and traceability.
No Reformulations

As of 2025, no reformulations have been announced. The brand maintains strict quality control and seasonal batch consistency.
Trivia
- The rose absolute used in the formula comes from Grasse Centifolia roses, hand-harvested and distilled in-house
- Radical Rose has been featured in Vogue, GQ, and Harper’s Bazaar
- Known as a go-to scent for artistic minimalists
Advertising Campaign
Matiere Premiere’s campaigns avoid celebrity faces. Instead, they highlight raw ingredients, clean visuals, and elegant abstraction. Radical Rose is often presented in:
- High-contrast black-and-white photography
- Macro shots of rose petals and soil
- Minimalist flat lays and editorial perfume spreads
Public Reception
Radical Rose has been praised for its clarity, depth, and uncompromising natural character. Reviewers and bloggers call it a “true rose for rose lovers,” noting its intensity without heaviness.
It frequently appears in “best niche rose” lists and earns high marks for originality and craftsmanship.
Famous Wearers
While Matiere Premiere avoids celebrity endorsements, Radical Rose is reportedly worn by:

- Zoë Kravitz – Frequently associated with minimalist, niche fragrances
- Emma Watson – Known for supporting eco-conscious luxury and natural perfumery
- Anya Taylor-Joy – Referenced in editorials exploring her love for modern florals
Price Range
- 100ml Eau de Parfum: $235 – $275
- 50ml Eau de Parfum: $150 – $170
- Discovery Set (6 x 6ml): $50 – $60
Similar Fragrances

Le Labo Rose 31 – Spicy and woody, more peppery

Maison Crivelli Rose Saltifolia – Marine-rose interpretation

Diptyque Eau Rose EDP – Fruity, transparent rose

Frédéric Malle Portrait of a Lady – More opulent and baroque

Tauer Perfumes Une Rose Chyprée – Vintage rose, resinous depth
Radical Rose by Matiere Premiere is a bold, contemporary rose that balances nature and structure. With its raw rose heart and clean execution, it stands out as one of the most unapologetic and elegant rose perfumes on the market.
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