Moschino: I Love Love

Moschino I Love Love: A Sparkling Citrus Delight

Moschino I Love Love EDT is a vibrant, citrus-infused fragrance that embodies youthful joy, spontaneity, and positivity. Launched in 2004, it remains a beloved choice for those who enjoy fresh, energetic, and playful scents. Its combination of zesty citrus, delicate florals, and warm woods creates a lighthearted and uplifting fragrance experience.

Brand

Moschino, founded in 1983 by Franco Moschino, is known for its bold, whimsical, and unconventional approach to fashion and fragrance. The brand embraces irony, humor, and creativity, delivering products that challenge luxury norms while maintaining high-quality craftsmanship. Moschino fragrances, like its fashion line, stand out for their playful yet sophisticated compositions.

Fragrance Name

“I Love Love” reflects happiness, excitement, and the carefree feeling of falling in love. The name perfectly matches the fragrance’s bright and effervescent character, making it a symbol of joy and youthful energy.

Collection

I Love Love is part of the Cheap & Chic Collection, a playful and artistic fragrance line inspired by Olive Oyl from the Popeye cartoons. This collection features various whimsical scents, including:

• Cheap & Chic (1995): A floral-woody scent with powdery softness.
• L’eau Cheap & Chic (2001): A fresh, aquatic variation of the original.
• I Love Love (2004): A lively, citrusy fragrance full of happiness and energy.
• Hippy Fizz (2008): A floral-fruity scent with notes of raspberry and magnolia.
• Light Clouds (2009): A delicate floral fragrance with hints of peach and lotus.
• Chic Petals (2013): A fruity-floral scent with pomegranate and orchid.
• So Real Cheap & Chic (2017): A fresh, playful fragrance with citrus and musky undertones.

Though the Cheap & Chic Collection was officially discontinued in 2015, the fragrances remained available under the Boutique Moschino line for a period before being phased out in select markets.

Description of the Scent

I Love Love opens with sparkling citrus and fruity notes, creating an immediate sense of freshness and vibrancy. The floral heart softens the composition, while warm, woody base notes add depth and elegance.

The bottle design, inspired by Olive Oyl, features a curvy, whimsical shape with bright orange and blue accents. It captures the fragrance’s playful and cheerful personality, making it an instantly recognizable part of the Moschino fragrance lineup.

Fragrance Notes

• Top Notes: Orange, lemon, grapefruit, red currant

• Heart Notes: Lily of the valley, bulrush, tea rose, cinnamon leaves

• Base Notes: Musk, cedarwood, tanaka wood

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Olfactive Classification

I Love Love belongs to the Citrus Floral Woody family, blending zesty fruits, delicate florals, and warm woods.

Fragrances of the World Classification

In the Fragrances of the World system, I Love Love is classified as Citrus Floral, celebrated for its freshness and uplifting energy.

Who Is It For?

This fragrance is ideal for optimistic, youthful individuals who enjoy bright, citrusy scents. It suits those who appreciate fun, spontaneous, and cheerful fragrances that bring a smile to their face.

Occasion

I Love Love is perfect for daytime wear, making it suitable for:

• Spring and summer outings
• Casual get-togethers and vacations
• Work or school for a light and refreshing scent

Perfumer

I Love Love was created by Olivier Cresp, a master perfumer known for his expertise in fresh, fruity, and gourmand compositions. His work includes other iconic and innovative fragrances across luxury and designer brands.

History of the Fragrance

Launched in 2004, I Love Love quickly gained a loyal following due to its joyful citrus explosion and playful appeal. It became one of Moschino’s most recognizable and best-selling fragrances, praised for its energetic, youthful, and fresh nature.

Formula Evolution: The fragrance has remained consistent over the years, maintaining its signature sparkling citrus and floral balance.

Sustainability Efforts: While Moschino has yet to make significant sustainability claims regarding I Love Love, the fragrance follows modern ethical sourcing standards and is part of a wider industry movement toward eco-conscious packaging.

Trivia: Many fragrance enthusiasts compare I Love Love to Dolce & Gabbana Light Blue, noting similar citrusy and woody accords, though I Love Love has a more pronounced playful and sweet character.

Advertising Campaign

I Love Love’s advertising campaigns embrace color, energy, and lighthearted romance. The visuals often depict carefree, sunlit moments, beach settings, and youthful joy, aligning with the fragrance’s bright personality.

The campaign uses bold, playful imagery featuring models in sunlit outdoor locations, dressed in vibrant, summery outfits that match the bottle’s bright color palette. The emphasis on happiness, spontaneity, and energy reflects the fragrance’s DNA, making it appealing to a younger, fun-loving audience.

While no celebrity endorsements have been attached to the fragrance, Moschino has featured fashion-forward models and digital influencers in its promotions, aligning with the brand’s quirky, rebellious aesthetic. I Love Love’s campaigns have also been included in summer-themed promotional sets, reinforcing its association with sunshine, warmth, and positive vibes.

Public Reception

I Love Love enjoys widespread popularity, particularly among young women and citrus fragrance lovers. Many appreciate its long-lasting freshness, playful vibe, and affordability.

Famous Wearers

Though no official celebrity endorsements exist, I Love Love has been linked to influencers and fashion-forward individuals who enjoy quirky, fun, and stylish fragrances.

Price Range

• 30ml Eau de Toilette: $35 – $50
• 50ml Eau de Toilette: $50 – $65
• 100ml Eau de Toilette: $70 – $85

Moschino I Love Love remains an iconic citrus fragrance, offering a fun, carefree, and uplifting experience. Whether worn for warm summer days or simply to boost your mood, it continues to be a go-to scent for those who love playful yet sophisticated perfumes.

Have you tried I Love Love? What’s your favorite citrus-based fragrance? Share your thoughts in the comments!

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